Free SEO resources I actually use.

• Set the right primary category on your Google Business Profile
• Keep your Name, Address and Phone identical on every listing
• Mark the service attributes that actually apply (accommodation, certification, online courses)
• Add real, geotagged photos on a regular basis, not just once
• Ask every happy customer for a review while the moment is still fresh
• Reply to every review — good and bad — instead of only the five-star ones
• Never buy reviews; a filter purge can wipe months of work overnight
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  • Build one strong page per real course or service, not near-duplicate variants
  • Answer the visa, food, accommodation and certification questions in an FAQ block
  • Add LocalBusiness and Course schema to your pages
  • Track map-pack rank, GBP call/direction actions and enquiries — not just impressions

Printed 11 Nov 2026 · himanshubijalwan.com/resources/

• Write down your target cost per acquisition before touching the platform
• Start with one or two Search campaigns built around your highest-intent themes
• Keep one theme per campaign and one intent per ad group
• Begin with phrase and exact match; save broad match for later, with data
• Build a negative keyword list on day one
• Review the search terms report every few days, not once a quarter
• Set up real conversion tracking before you spend a single rupee
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  • Start on Maximise Clicks with a max-CPC cap, then move to Maximise Conversions
  • Only try Target CPA once you have roughly 15–30 conversions a month
  • Send each ad group to a landing page that matches its exact promise
  • Give a campaign one to two weeks of data before judging it

Printed 11 Nov 2026 · himanshubijalwan.com/resources/

• Get Largest Contentful Paint under 2.5 seconds
• Never lazy-load the LCP image — load it eagerly instead
• Preload the hero image and key fonts
• Cut server response time with proper hosting, caching and a CDN
• Get Interaction to Next Paint under 200 milliseconds
• Ship less JavaScript — remove what the page does not actually use
• Defer third-party scripts like chat widgets and heatmaps
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  • Set explicit width and height on every image and video
  • Reserve space for ads and embeds instead of letting them push content down
  • Never insert new content above what a visitor is already reading
  • Check field data in PageSpeed Insights and Search Console, not just a lab score

Printed 11 Nov 2026 · himanshubijalwan.com/resources/