Notes from running real businesses.

A digital marketing blog on local SEO, Google Ads and site speed — tested on my own businesses first.

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Himanshu Bijalwan writing notes by hand in a café, a glass of chai beside him

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More from the notebook.

  • How to structure Google Ads on a small budget

    You do not need a big budget to win on Google Ads — you need a tight structure. Here is the exact account layout I use to make every rupee accountable.

    10 min read

  • Why Core Web Vitals decide your rankings

    LCP, INP and CLS are not vanity scores — they gate both rankings and revenue. A plain-English guide to what they measure and how to fix each one.

    9 min read

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